Strategy to activation
Turns a business objective into an activation plan with an audience, journey, channels, owners, launch rhythm, and measurable outcome.
JOURNEYS · CAMPAIGNS · MEASUREMENTHEALTHCARE MARKETING LEADER
Turning strategy
into growth activations.
A healthcare digital engagement leader who aligns audience insight, MarTech, content, teams and execution so a better message becomes a better next step.
DIRECTOR, MESSAGING MANAGEMENT & ORCHESTRATION
CAREER SNAPSHOT
A track record built for success.
20+
Years in digital marketing & engagement leadership
13 | 25+
Direct and indirect reports led
$150M+
Revenue influenced through digital, brand & consumer engagement
60%
Faster reporting turnaround through smarter workflows
35%
Greater execution efficiency across campaigns & operations
EXPERIENCE SNAPSHOT
Leadership in the room.
Partnership in the work.
Leadership roles and client-side support through agency partnerships across healthcare, life sciences, technology, enterprise data, and digital growth.
LEADERSHIP PATH
From Marketing Manager to Head of Marketing, leading digital growth, enterprise programs, teams, and campaigns across healthcare, data, agency, and customer experience.
DIRECT LEADERSHIP + CAMPAIGN PARTNERSHIPS
THE ADVOCATE CONNECTION
Why I’m a strong fit.
CHARLOTTE, NC• Based less than 10 minutes from The Pearl.
For 20+ years, I’ve connected audience insight, marketing technology, AI, cross-functional leadership, and execution to activate healthcare journeys, improve operations, and deliver measurable results.
Healthcare + MarTech leadership
Grounded in CRM, automation, personalization, analytics, regulated messaging, and cross-functional execution across the enterprise.
EPIC / MYCHART · CRM · COMPLIANCEConnected tools, practical AI
Working fluency with ChatGPT, Claude, Gemini, Manus, Obsidian, InVideo, OpenAI, Perplexity, Salesforce, AEP, Tealium, HubSpot, Marketo, Eloqua, Braze, Klaviyo, 6sense, and Demandbase—applied with human judgment intact.
AI · CDP · AUTOMATION · ANALYTICSLeadership that lifts the team
Creates accountability without friction through clear roles, coaching, mentorship, healthy debate, shared wins, and a positive operating cadence.
TEAM BUILDING · MENTORSHIP · MORALELeadership in Action
From strategy to stage to real-world impact.
Sharing ideas that move healthcare forward.
Thought leadership and industry conversation designed to create clarity, confidence, and action.
Translating strategy into action.
Real-world engagement and hands-on collaboration turn plans into progress.
CENTERPIECE · INTERACTIVE STRATEGY
90-Day Messaging & Orchestration Strategy
This is how I would establish the operating rhythm: clarify the priority journey, connect stakeholders and channels, then learn quickly enough to improve the next activation.
Listen Map the current state and align decision rights.Activate Govern one priority journey with visible handoffs.Learn Measure, communicate decisions, and scale what works.
90-DAY PLAN · EXECUTIVE HOME SCREEN
More connected.
Less friction.
Someone has already decided it is time to take care of their health. The next step should feel clear, human, and easy to complete.WHERE WE WANT TO BE BY DAY 90One priority journey running on a shared activation process, measured against a real baseline.
MY OPERATING MODEL
Activation Studio.
An operating space where audience signal, service design, ownership, and measurement move together so the next action feels intentional, not improvised.
VIRTUAL WEIGHT-MANAGEMENT EXAMPLE
A consumer should not need a map to find the next best action.
For a weight-management journey, the five-click mindset turns a complex care decision into five small, understandable moments. Each moment has one useful message, one clear next action, and one signal the team can learn from.
Consumer clarity A useful message for the moment they are in.Shared ownership One visible operating rhythm across experience and operations.Learning loop A measurable signal before the next activation decision.
INTERACTIVE JOURNEY SANDBOX
Follow one consumer from interest to confidence.
FIRST MOMENT
Make the benefit easy to recognize.
A relevant message helps a person understand what the program is and why it may be right for them.
- Consumer sees
- A simple program promise with an eligibility cue.
- Next action
- Explore how the program works.
- Friction removed
- “Is this even for me?”
- Signal to learn from
- Qualified click-through.
Select a moment to see how the message, action, operational handoff, and measurement work together.
STRATEGIC LEADERSHIP
Leadership that turns a narrative into a shared move.
Enterprise stories become useful when a leadership team can see the decision, understand the tradeoffs, and make the next move together.
RINGO REBRAND · EXECUTIVE DECISION BRIEF
Independent by design.
Ready for demand.
Turning a strong market position into a healthcare workforce brand that is clear, credible, and easy to buy.Customized videoAnalysisStrategy
RINGO REBRAND PRESENTATION
A tailored film, a clear point of view, and a leadership room ready to decide.
This creative leadership presentation makes enterprise strategy tangible. It combines a customized launch video, competitive and audience analysis, strategic recommendations, and a practical go-to-market narrative—developed collaboratively with cross-functional team leaders.
It shows how a complex ambition can become a shared story that leaders can assess, teams can contribute to, and an organization can activate.
ALWAYS LEARNING. ALWAYS BUILDING.
Credentials, communities & perspective.
Select a credential or community mark to see the role-relevant capability it represents.
Certifications
Scroll to explore →Organizations & leadership communities
WORK SAMPLES
Samples I created and helped strategically shape.
A capability-led collection of strategy, landing pages, campaign activation, thought leadership, and digital innovation I created and helped shape with cross-functional teams. Every preview is local and Chrome-safe; live sources open only when you choose.
ALL WORK SAMPLES
UPDATED RESUME
The concise operating record.
Healthcare digital engagement and marketing operations experience across enterprise activation, channel governance, MarTech, personalization, AI-enabled execution, and people leadership.